Website Niche Vs Pillar Content

Website Niche Vs Pillar Content

When a blogger or business really start to look at their website in a way to focus content that wins at Google and wins with sales, the idea behind a niche becomes the central focus. While most existing businesses already have an existing niche, many bloggers fall...
When to Say “Screw the Content Calendar”

When to Say “Screw the Content Calendar”

There are few who are bigger proponents of a content calendar than me. After 18 years of professional writing, I know that content calendars work. They serve as a map for a content marketing strategy and help alleviate writer’s block since you always know what is the...
Building Pillar and Cluster Subtopics

Building Pillar and Cluster Subtopics

The last blog article talked about the Maypole concept as it relates to something called pillar content. Remember that pillar content is a big theme idea that you use to give an expert overview with sub-pillar content taking the big general ideas and getting more...
The Maypole Concept: Pillar Content Explained

The Maypole Concept: Pillar Content Explained

A maypole is a tall painted pole decorated with flowers. Ribbons are attached to the top as people dance in celebration for May Day. The ribbons weave and intertwine creating contact points where the ribbon, pole and flowers all become one. Pillar content works the...
Blog Basics: Understanding Reader’s Intent

Blog Basics: Understanding Reader’s Intent

Blog Basics: Understanding Reader’s Intent One of the most critical things you can do when researching a blog topic is to understand the reader’s intent. This might seem backward since you don’t know who is actually going to read your content and why. Yet, this very...
Burnout: Understanding It to Overcome It

Burnout: Understanding It to Overcome It

Burnout: Understanding It to Overcome It Everyone is subject to burning out. It comes when you no long we feel the satisfaction from a job well done. The lack of satisfaction could be driven by a lack of appreciation or unresolved conflicts at work. I’m the cause, you...