Pillar Vs eBook: Goliath Vs Goliath?

Pillar Vs eBook: Goliath Vs Goliath?

Building pillar content takes time, thought, and a ton of energy. In the end, you want to make sure you are maximizing the return on your investment with the creation of pillar content. This means properly using the content in several ways. One of the most common...
9 Reasons We Stay In Toxic Relationships

9 Reasons We Stay In Toxic Relationships

The question always arises whenever anyone sees a woman in a toxic relationship: why do you stay in a toxic relationship if you are unhappy? Unfortunately, the answer to the question of why we stay in toxic relationships is not as clear cut. Women remain in harmful,...
The College Planning Road Trip

The College Planning Road Trip

Planning for your kids to go to college should be exciting as the world opens to them to find their path, their tribe, their niche. College planning can also be overwhelming. There are a lot of decisions to be made with even more details to keep track of. That time...
6 Types of Blog Content: Finding an Audience

6 Types of Blog Content: Finding an Audience

One of the reasons I feel many bloggers and business owners experience writer’s block or fog when sitting down to write their blog content is they aren’t clear on their goal. Understanding these six types of blog content will help you take your targeted keywords and...
How to Craft a Winning CTA (Call to Action)

How to Craft a Winning CTA (Call to Action)

A call to action (CTA) is what drives a prospect to perform the desired task on your website. Common CTAs include subscribe, add to cart, download, and sign up buttons or links. Writing a great CTA takes time, thought and practice. Some of the best copywriters in the...
The Pillar, A Sales Funnel, and Poop

The Pillar, A Sales Funnel, and Poop

You may have heard that pillar content helps move potential customers through the sales funnel. This is true because pillar content is designed to give readers different levels of depth and knowledge as they hit specific pieces of content. What that means to you is...