Pillar Vs eBook: Goliath Vs Goliath?

Pillar Vs eBook: Goliath Vs Goliath?

Building pillar content takes time, thought, and a ton of energy. In the end, you want to make sure you are maximizing the return on your investment with the creation of pillar content. This means properly using the content in several ways. One of the most common...
6 Types of Blog Content: Finding an Audience

6 Types of Blog Content: Finding an Audience

One of the reasons I feel many bloggers and business owners experience writer’s block or fog when sitting down to write their blog content is they aren’t clear on their goal. Understanding these six types of blog content will help you take your targeted keywords and...
How to Craft a Winning CTA (Call to Action)

How to Craft a Winning CTA (Call to Action)

A call to action (CTA) is what drives a prospect to perform the desired task on your website. Common CTAs include subscribe, add to cart, download, and sign up buttons or links. Writing a great CTA takes time, thought and practice. Some of the best copywriters in the...
The Pillar, A Sales Funnel, and Poop

The Pillar, A Sales Funnel, and Poop

You may have heard that pillar content helps move potential customers through the sales funnel. This is true because pillar content is designed to give readers different levels of depth and knowledge as they hit specific pieces of content. What that means to you is...
Smart Content: Choosing Your First Pillar Piece

Smart Content: Choosing Your First Pillar Piece

Mapping out pillar content is the map of your content. But, like many maps where you start the journey is often up to you. You’ll need to think about where you currently are at and what the best path to take is. To be cliché, let’s enjoy the journey because we know...
Website Niche Vs Pillar Content

Website Niche Vs Pillar Content

When a blogger or business really start to look at their website in a way to focus content that wins at Google and wins with sales, the idea behind a niche becomes the central focus. While most existing businesses already have an existing niche, many bloggers fall...